December 2, 2015 DLC Marketing Group helps Les Schwab Tire Centers of Tracy gain market share through Targeted Email and Mobile Marketing programs.

The Challenge

Les Schwab Tires is located on the West end of Tracy and tucked away next to Costco. If you blink, you might miss Les

Schwab all together leaving Costco or Walmart. Serving Tracy, CA since 2007, they had their work cut out for them with 5 other direct competitors within 5 miles. “Our location is at the end of a great spot but we were getting overlooked” explained Mike Halverson, Store Manager at Les Schwab Tire Centers. It could be argued that these competitors were centrally located and therefore had better visibility within the community. To stay competitive, Les Schwab Tires realized they needed to create a digital marketing roadmap to drive brand affinity and market awareness. 

The Solution

In June 2015, Les Schwab Tires entered into agreement with DLC Marketing Group to create awareness through digital marketing. After discovering they were the best kept secret in town, DLC Marketing Group began to put the pieces together and started by identifying with their ideal audience. “Once we identified their target audience, the next step was reaching them” said Tony de la Cruz Managing Partner at DLC Marketing Group. “Our primary goal was to level the playing field by creating visibility for the Les Schwab Tires brand and bringing them to the forefront of Mobile Marketing technology” continued Tony.

DLC Marketing Group began designing fully branded mobile-landing pages that were both entertaining and useful for on-the-go consumers. “DLC Marketing Group went way past our expectations on our mobile marketing and brand awareness programs. The mobile-landing pages were better than we could have imagined” states Mike. “DLC Marketing Group leveled the playing field for us and made it simple to get our great value, products and service to our community” continued Mike. DLC Marketing Group added an SMS Text Messaging Platform, so consumers could text in to receive updates and exclusive offer right to their mobile phone. DLC Marketing Group blended in a mobile friendly, email campaign that drove awareness about Les Schwab products and services, while introducing the Best Tire Value Promise, within a 5 mile radius. 

The Results

• Drove awareness with 96, 490 emails sent
• Open Rate 13.24% or 12,775 opens
• Click through Rate 1.34% or 1,293 clicks
• 20 Mobile Coupons redeemed in first 30 days
• Click-to-Call 8, Click-to-Map 9 YTD
• 156 Visitors and 101 Unique Visitors
• Increased Sales by 30%
• 60 Mobile SMS Subscribers in 30 days

Intended use for information only. DLC Marketing Group does not promise or guarantee same results. Receiving party understands that no guarantees should be implied. All rights reserved DLC Marketing Group 2015.